These are real-life members of the TRU family. Some work in the industry; others are friends who share our sense of mission. If you have a story to share with us about TRU or the environment, please drop us a line. We'd love to hear from you.
Elad Bartender, J-Lounge Los Angeles, CA
One of L.A.'s quickest bartenders, Elad can juggle bottles, orders and cocktails with mind-boggling speed. But since conversation is the sign of a good bartender, he simultaneously can always find time to talk with his patrons. And for that reason more than any other, he loves being able to recommend TRU, because it means he can talk about our need to become involved with the planet.
While he's the first to admit that bars are not normally considered hotbeds for intellectual discussions and political activism, he continues, brands like TRU are bringing that discussion into play. And affording him the opportunity to do something good along the way. "Everyone wants to do their part," he says. "TRU just makes it easier for me to do that."
