A peach in winter? An orange in summer? The idea's mouth-watering but from the planet's perspective, unsustainable. Given the cost of transporting fresh produce across thousands and thousands of miles, sustainable eating by definition is seasonal eating. Food that's in season and as locally grown as possible results in incredible flavors, lower prices, increased biodiversity and reduced pollution.
So we urge you to support farmer's markets and food coops, and encourage you to experiment and come up with inventive ways to use seasonal fruits and vegetables not just in your meals, but in your TRU cocktail too. Once you've got that cocktail down, send us the recipe and some pictures. You never know -- you could end up as our newest TRU Story!

