TRU Organic Spirits

One Tree Per Bottle™

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trees planted as of march 2009trees planted quarterly

AMERICAS FIRST SUSTAINABLE SPIRITS LINE GOES NATIONAL
TRU Vodka Expands Distribution

LOS ANGELES, September, 2008 — Southern California-based Modern Spirits Group has expanded distribution of TRU Organic Spirits, a line whose portfolio includes sustainable organic vodkas made from American wheat. TRU was first introduced to a limited number of markets in March 2008. Just six months after its initial launch, the strong consumer demand for the country's only completely "green" vodka has increased, catapulting the brand into all major national markets. It is TRU's ecological production and post-production practices which set it apart from other "organic" vodka brands. To keep a light ecological footprint, TRU Vodkas come in 100% recycled, recyclable or biodegradable packaging. In an effort to improve the environment and connect every customer to the company's ecological approach to business, Modern Spirits also plants a tree for every bottle of TRU sold.

The TRU portfolio currently consists of three handcrafted vodkas — Straight, Lemon and Vanilla — all made with the best certified organic ingredients (American wheat, fresh California lemon zest and whole Bourbon vanilla beans). Tasting notes:

Straight—clean, smooth and well-rounded with a neutral finish. Best served chilled, over ice, in a wide selection of cocktails or for fresh, seasonal infusions.
Lemon—crisp, vivid and true to the flavor of ripe citrus. Best served as the base for sour cocktails and as a balance for sweet or bitter drinks.
Vanilla—sweet, floral aroma with hazelnut tones and lingering finish. Best served as the base for sweet cocktails and as a balance for sour drinks

"Our work with local farmers while creating our Artisan Vodka line opened our eyes to the need for sustainable farming and ecological stewardship," notes company co-founder and TRU maker Melkon Khosrovian. "With TRU, we are doing our part to keep farmland, groundwater and our customers free of harmful chemicals and genetically modified organisms."

About TRU

TRU is created and bottled by Los Angeles-based Modern Spirits, the acclaimed artisan vodka maker. The vodkas are distilled through state-of-the art column stills that produce the purest spirits possible in only one pass, saving energy. The vodka is then filtered through activated charcoal, the most efficient filtering medium and combined with vapor-distilled water—the kind nature makes with clouds. Like everything at Modern Spirits, only real ingredients (no extracts) and hands-on techniques like zesting, slicing (and tasting) are employed to produce the vodkas.

The packaging...

At 620 grams, TRU bottles use 25% less glass than the average high-end spirits bottle.
Labels are printed on tree-free corn fiber using soy-based inks and water-based top coats.
TRU incorporates new, more easily recyclable PETG shrink capsules (vs. PVC).
Recyclable synthetic corks provide a tight seal and don't break when the vodkas are frozen.
Shipping boxes incorporate 35% post-consumer waste and simply fold in on themselves to eliminate packing tape.
Marketing materials go on tree-free or recycled stock using vegetable inks whenever possible.

And our commitment...

Going further, the company plants a tree for every bottle of TRU purchased to protect the environment and have sustainable sources in managed forests for paper products. Working with organizations like Sustainable Harvest International, Modern Spirits plants new trees in tropical zones (where they are cut down in the greatest numbers) to pass on a better planet to the next generation.

Initially only available in 6 markets — TRU is now available in 15 states including, including Arizona, California, Colorado, Connecticut, Florida. Georgia, Hawaii, Illinois, Massachusetts, Minnesota, Nevada, New Jersey, New York, South Carolina and Tennessee. Suggested retail price is $34.99 for 750ml. For more information, including seasonal organic cocktail recipes, go to TRUvodka.com.