TRU: Radically Carbon Negative, Radically Revolutionary

TRU sets new standards for environmentally conscious products. From start to finish, TRU leaves the environment in better shape than we found it.

1. TRU maintains clean farmland and groundwater. By using organic, ingredients that go into TRU don't contain synthetic pesticides and fertilizers, or genetically modified organisms.
2. TRU reduces waste and pollution through its exclusive use of lightweight bottles, recycled and recyclable materials and dual-use packaging (TRU shipping boxes convert into shelf displays for the product).
3. TRU reverses environmental degradation by planting trees in the tropical zones of Central America and providing much needed support and training to local farmers.
4. TRU's efforts are evaluated by independent organizations...so you know!

ONE TREE PER BOTTLE™
TRU - 760 times carbon negative

Arriving at the math requires experts and time, but the result is easy to understand: By making small changes, we can make a big difference in the environment. Consider, for example, that on average Americans produce 55 kilograms (kgs) of carbon dioxide every day. That's our carbon footprint...one of the largest in the world.

By being efficient and careful in the manufacturing process and planting a tree a bottle, two ounces of TRU vodka—the amount in a standard cocktail—help remove 62 kgs of carbon dioxide from the atmosphere. So those two ounces of vodka don't just eliminate your carbon footprint but help pull out an additional seven kgs of carbon dioxide from the air, where they contribute to global warming.

It's a simple change but demonstrable proof that it is within our power to affect change and reverse the damage years of negligence and waste have caused. We are proud to be a part of the growing wave of people and companies who expect this to be business as usual.

Want to peruse the details?

• Carbon footprint analysis on TRU Organic Spirits  (PDF)
• Estimation of carbon sequestration potential from tree planting efforts  (PDF)
• TRU tree planting certificate  (JPEG)
• TRU - The world's most carbon negative product  (PDF)
• Read the Press Release and FAQ  (PDF)

1

We use recyclable synthetic corks that provide a tight seal and don't break when frozen.

2

We've adopted newer, more easily recyclable PETG capsules (vs. PVC).

3

We print all our materials on tree-free corn fiber paper with soy-based inks.

4

For every bottle of TRU sold, we plant one tree in the rain forests of Central America.

5

At 620 grams, our bottles use 25% less glass than the average spirits bottle.